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Templates: Brand Builder & Naming Process (Doc + Spreadsheet)

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Welcome to Your Brand-Building Adventure!


Ready to make your mark in the world of ecommerce?


Hey there, I'm DLKR. Over the past 30 years, I've been involved in more branding projects than I can remember. A strong brand identity isn't everything, but it can make life easier. You want to take the time to craft one carefully because rebranding later on can be a hugely time-consuming and cost-intensive undertaking.


You don't need to hire an expensive agency or have a PhD in marketing psychology to create a powerful brand. You just need the patience to do the work and be thoughtful about every tiny detail. This will set a strong foundation for your business growth for many years.


These templates are your secret weapon for creating a knockout brand with customers falling head over heels. They provide a follow-along guide to building out the basics of an ecommerce brand. Ideal for solopreneurs or small teams who don't have the time or money to hire an agency.


What you get:



  1. Brand Builder Workbook (12 pages)*
  2. Naming Process Spreadsheet (3 sheets)*


* The files are provided in several formats for your convenience.


I'll walk you through crafting your brand's personality, from its catchy name to its eye-catching visuals. By the end, you'll have a rock-solid brand framework that includes:


  1. Brand Voice: The unique way you'll chat with your customers
  2. Brand Name: Your company's unforgettable calling card
  3. Brand Statements: Snappy phrases that sum up what you're all about
  4. Brand Logos: The face of your business across the digital landscape
  5. Brand Imagery: Pictures that paint a thousand words about your products
  6. Brand Fonts & Colors: The look and feel that'll make you stand out from the crowd


So grab a cup of coffee, put on your creative hat, and let's build a brand that'll make your competitors wish they'd thought of it first!

You will get the following files:
  • XLSX (62KB)
  • ODS (29KB)
  • DOCX (5MB)
  • MD (885KB)
  • PDF (6MB)
  • RTF (30MB)